Fatimah Gifford is the Vice President of Communications of Whole Woman’s Health. Whole Woman’s Health was first established in Austin, TX in 2003 and, now, with facilities in Texas, Minnesota, Maryland, and Illinois and offers care to more than 30,000 women a year for reproductive healthcare.
Fatimah holds a Bachelor’s degree in Business of Science and Business Administration with a concentration in Marketing from Hawaii Pacific University in Honolulu, HI. She began her career in marketing and advertising 15 years ago with executing community events for Hawaii Pacific University and soon began her work with developing and implementing marketing and PR campaigns for the Army National Guard as well as the Department of Public Safety.
She began working in reproductive healthcare and rights work with Whole Woman’s Health as the Director of Marketing and Public Relations in March 2013, quickly committing herself to advocating for and educating people on their reproductive decisions. Fatimah has always believed that when you give people a voice they become empowered in the way that they experience their healthcare decisions. Since that first day, and for every day since, Fatimah has been front and center in the culture wars and stigma eradication in Texas and beyond. She has fielded hundreds of national and local media calls and set up countless interviews to include: NPR, MSNBC, Associated Press, Ebony, HBO, Showtime, TBS, and the New York Times. She continues to spend hundreds of hours on the road to facilitate media interviews, host abortion 101 trainings, and participate in community events. In addition to developing a more robust media relations presence, Fatimah also spearheaded an overhaul of company-wide marketing efforts with a focus on integrated campaigns in each market to better maximize brand awareness across WWH communities and beyond.
In June 2016, the Supreme Court of the United States favorably ruled in Whole Woman’s Health v. Hellerstedt in a landmark decision that set a national precedent, and overturned House Bill 2, a restrictive Texas law, and restored safe abortion access to Texas communities. Fatimah was integral in coordinating and setting the tone to ensure that the national conversation on abortion was diverse, stigma-free, brought in the progressive voice of abortion providers as well as created a narrative that shifted the national conversation on abortion.
Fatimah remains committed to taking on abortion stigma and facilitating literal open doors for countless media, community supporters, and allies to visit WWH clinics, so that they will experience what stigma-free abortion care is in all communities.